Houses cheap down Memory Lane
June 5. 2014
Prices have rocketed over the past 18 years, marketing methods have changed just as dramatically.
Areal estate brochure dug out from 1996 features a seven-bedroom villa in Herne Bay – now the country’s most expensive suburb. The asking price? Just $190,000.
“That makes me feel a little bit sick,” said owner Mihi Blake, who paid $890,000 for the home in 2011 despite it needing renovations.
As it launches a service offering filmed tours uploaded to YouTube for every home it lists on the internet, Ray White looked into its archives to compare how it marketed homes in the 1990s with how it does now – as well as how the prices have risen.